Jane Bi has joined GLOBALG.A.P. as buyer relations manager. In her new role, Bi will work to increase market recognition and acceptance of GLOBALG.A.P. products and services by promoting the range of solutions among buyers in this region.
“I’m thrilled to join this passionate and diverse team with its wealth of expertise in bringing good agricultural practices into reality,” said Bi. “I look forward to helping connect certified responsible farmers and buyers to achieve the shared goal of delivering safe food to global consumers.”
Born and raised in the rural Shandong province of Northern China, Bi was exposed to farming production at an early age. She received her B.A. in English and her M.A. in Intercultural Communication. After graduation, she worked for more than ten years in advocating for responsible seafood production and certified responsible seafood producers to the marketplace.
With her new role, she hopes to continue her work of advocacy for farmers who supply GLOBALG.A.P.-certified responsible food to the global marketplace. As COVID-19 has posed new challenges to the global food systems and supply chains, Bi would also like to continue to support buyers in overcoming those challenges by utilizing the GLOBALG.A.P. solutions.
“Jane brings just the right combination of skills, experience, and passion we need to energize our relationships with North American retailers, restaurants, wholesalers, and importers,” said Roberta Anderson, executive vice president. “We know that buyers need increasing assurance about responsible practices in their supply chains. Jane will help them maximize the value of GLOBALG.A.P.’s streamlined approach to farm-level food safety, social and environmental assurance.”