The Dutch crowdsourcing platform Roamler has three monitors: Berry, Tomato, and Exotics. Users can subscribe to these and get real-time insight into these products' current situation on European retail shelves. "This week, a [Spanish] customer told me that, thanks to our monitors, he no longer has to fly to Germany to visit stores," Angel Bondia says.
The monitors show various information about the product, like current prices, quality, and suppliers. The Berry Monitor has now been rolled out to 12 countries; next year, the Tomato Monitor will be expanded from five to ten countries. And the Exotics Monitor now provides an overview of retail chain stores' shelves in six European countries.
Roamler recently introduced a new photo recognition tool. It uses Artificial intelligence to collect all the packaging information as the product photo is scanned. "We've been testing this new way of data analysis for a long time and are proud to now have gone live. It will make for even more accurate data. There's so much information on the packaging; humans can easily make mistakes."
"So, we taught the computer to look for product information of interest to our customers and automatically extract that directly from product photos. All the information on the packaging, from GGN to country of origin and brands, is thus processed directly into our database," Angel explains.
"That also saves a ton of time for both the Roamlers visiting the stores and the users. Before, our Roamlers were spending 30 minutes in a store; now, they're done in ten. But that benefits our subscribers too. Say, we visit most stores in the major countries of England, Germany, and France on Monday."
"By Tuesday afternoon, you can already find that information in the dashboard. That's ideal for particularly trade organizations, who can respond to that in that same week. So, we're getting excellent market feedback about this," Angel concludes.
For more information:
Angel Bondía Hernando
1033 WB, Amsterdam, NL
Mob: +31 (0) 653 427 407