Haskelberg Nurseries announces software deal with Yellow Brick AgTech

Israel’s Haskelberg Nurseries has entered into a joint venture agreement with UK-based ag-tech company Yellow Brick AgTech (YB AgTech) to create bespoke data-collecting software for its avocado rootstocks brand, Canacado.

The project marks the first phase of a long-term partnership between YB AgTech and Haskelberg Nurseries through the creation of new 50/50 joint venture company Haskelberg Advanced Technologies.

The new software will follow and manage information from orchards around the world. The data collection will enable Haskelberg Nurseries and its subsidiary brand Canacado, to make accurate rootstock recommendations to growers based on where they are in the world, allowing them to buy the right plant to maximize the performance of their orchard.

Udi Haskelberg, CEO of Haskelberg Nurseries, commented: “We are thrilled to announce our partnership with YB AgTech on the creation of Haskelberg Advanced Technologies. This is the beginning of an exciting strategic venture which will produce amazing results for Haskelberg Nurseries and Canacado.”

Read the complete article at www.fruitnet.com.

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