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new research reveals growing uptake in horticulture applications

How growers are gaining the advantage by adopting SaaS technology

As technology continues to transform the horticultural industry, many growers remain skeptical that technology providers are able to deliver the value they promise. SaaS (Software as a Service) technology is one area that is met with some resistance from growers, with many adopting a "wait and see" approach. But what is the cost of waiting? How are growers who have successfully incorporated SaaS into their operations gaining the market advantage, and what do the growers and technology providers require from each other to move forward?

That's what will be focused on in a webinar hosted by WayBeyond. The webinar will be hosted on December 14th from 21:00 - 22:00 (CET). In this webinar, you'll learn:

  • How to maximize the value of SaaS solutions you choose
  • What growers need from tech providers when it comes to SaaS adoption
  • How other growers foresee SaaS as a way to add value to their operations

The webinar will be hosted by:

Daniel Than – Technical Account Manager
After more than ten years in biotech studying the interaction between plants and microbes, Daniel spent three years managing a farm growing crops for the New Zealand market. He is now the lead for environment data interpretation and is closely involved with field trials at WayBeyond.

Annelot Schmeitz – Research Specialist
Currently studying an MSc in Business Administration and International Marketing Management. Annelot's research forms the basis of this webinar and uncovers the appetite for SaaS adoption in horticulture as well as the challenges and pitfalls for growers and technology providers alike.

Click here to register.

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