Baldor Specialty Foods, a Northeast and Mid-Atlantic’s produce and specialty foods distributor, has partnered with Farm to People, an NYC’s service for delivering local, sustainable, and ethically sourced produce and pantry items. This partnership will help provide home chefs with better access to Baldor’s selection of products just in time for the holidays.
Baldor first began offering home delivery during the COVID lockdown in 2020 as a way to ensure food access for local communities while also keeping the company’s employees working. As its traditional restaurant and retail business has picked up again, the company sought a way to continue to satisfy the needs of the individuals and families who came to love the home delivery service while also meeting the growing demand from traditional clients. This new partnership with Farm to People will allow home chefs to purchase home-kitchen-sized quantities of the company’s foods.
“When we opened up for home delivery in 2020, we were blown away by the response—and we remain immensely grateful for the customers’ orders that sustained us in a difficult time for the restaurant industry,” says Benjamin Walker, SVP, sales, marketing and merchandising, who helped lead the company’s pivot. “Even as our traditional business has returned, we knew we needed to find a way to continue to satisfy and delight our loyal home-delivery customers. Partnering with Farm to People was a no-brainer since the company has the infrastructure to support these smaller orders and shares a similar mission to our own of sourcing the very best food from the very best farmers and makers.”
Customers can now enjoy Baldor’s assortment of products, including Joyce Farms meat and poultry, Pierless Fish, Ronnybrook dairy, Murray’s Cheese, Urban Roots, and She Wolf Bakery breads, as well as its produce.
To celebrate the partnership and introduce Baldor customers to Farm to People’s fast service and selection, the company is offering a $15 discount on the first three orders (using discount code: BALDOR codes Baldor1, Baldor2, and Baldor3, respectively). Orders can be placed here.
“We can’t wait to welcome Baldor home delivery customers to our transparent, locally focused, sustainable shopping experience,” said Michael Robinov, co-founder and CEO of Farm To People. “Together, we are all about delivering fresh, sustainably-grown foods in the most efficient and convenient way possible, and we will explore new and seasonal foods that will be the pride of the home kitchen.”