The Dandong region of China is similar in size to Shizuoka County, Japan. It is located at 40° north latitude and has a unique microclimate. It is internationally recognized as the optimal growth zone for strawberries. The large temperature difference between day and night and sufficient light ensure the sweetness of strawberries.
This year, winter strawberries in Dandong are expected to be available in large quantities from mid-November, and the season generally lasts until mid-May. Regarding the market outlook for this season, FreshPlaza had a relevant exchange with Ms. Yu Wenxin from Dandong Rishenglin Ecological Agriculture Development Co., Ltd.
This year, extreme weather such as drought and rain frequently occurred across China, which affected the output of various agricultural products to varying degrees. When asked whether this will affect the upcoming Dandong strawberry market, Yu said: "From the current point of view, the impact is not great because the current market is mainly early-ripening strawberries. In terms of price, the price of early-ripening strawberries was high because of the small supply. But in general, the overall price of Dandong strawberries this year is basically the same as that of previous years. "
She continued, "We have a strawberry planting base covering an area of more than 26 hectares in Dandong, and the planted varieties include seven varieties of Hongyan, Angel No. 8, and first love in three colors. Among them, Hongyan is the main variety. At present, our strawberry base is the direct supply orchard for Disney, and quality control is guaranteed."
The supply of Dandong Rishenglin Ecological Agriculture Development Co., Ltd. is a dual-brand operation, namely its own brand, "Rijiu Mixiang," and Disney.
When talking about the cooperation with Disney, Yu said: "This year is the second year of cooperation between Dandong Rishenglin Ecological Agriculture Development Co., Ltd., and Disney. Dandong strawberries are mainly sold to first-tier cities such as Shanghai and Shenzhen. Offline sales are the main focus. However, due to the impact of the pandemic in the past two years, offline sales have been compressed. This year, the focus is on developing online channels and developing new partners."
Dandong Rishenglin Ecological Agriculture Development Co., Ltd. is a comprehensive enterprise integrating strawberry seedling cultivation, fresh fruit planting, supply chain service, and deep-processing service. It has ten greenhouses without heating for seedlings, 26 greenhouses with heating for planting, two strawberry processing rooms, and one storage room. The management and development model is the whole industry chain of base + factory. In addition to supplying fresh fruits, the company also produces dried fruits, jams, juice packs, and other products.
Dandong Rishenglin Ecological Agriculture Development Co., Ltd.
Tel: +86 138 4159 8855
+86 188 4150 1117