November 15

New berry trends at Global Berry Congress 2022

Fruitnet’s annual event for the international berry business returns to Rotterdam on 15 November. This year’s Global Berry Congress, which takes place in Rotterdam next Tuesday 15 November, will provide a valuable opportunity for people in all parts of the berry business to reconnect with each other and find out what’s really happening in this exciting product category.

Berries seem well placed to see continued strong demand in many of the world’s consumer markets over the next year and beyond. The emergence of new varieties has already seeded a major round of genetic improvement that promises to satisfy more consumers and generate even better commercial returns as a result.

The health benefits of eating these fantastic fruits are also increasingly clear to people around the world. And lots of retailers now know exactly how dependable a category this has become. As a result, they have dedicated more shelf space not only to strawberries and blueberries but also to an increasing volume of other items including raspberries, blackberries, and even more niche lines.

Factor in a staggering amount of technological innovation – in the form of data-driven supply, or robotic harvesting, to name just two examples – and the category seems well-equipped for further expansion.

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