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Tesco’s annual Christmas Report:

'Britons to eat fewer turkeys and more Brussels sprouts this Christmas'

Tesco’s annual Christmas Report seems to indicate that Britons plan to eat fewer turkeys and more Brussels sprouts this festive season. The report found the trends are being driven by concerns about the rising cost of living. A survey of 2,000 UK adults found that 58 percent are changing their approach to Christmas this year, attempting to save costs.

Although a Christmas dinner with roast turkey will still be the go-to option for most people (42 percent), the popularity of the traditional meat has waned in recent years; only in 2018, 64 percent of adults said they would be eating the meat on Christmas day.

At the same time, more people plan to incorporate Brussels sprouts and Christmas pudding into their festive feasts this year. Some 44 percent of those aged 24 and under say they “love” Brussels sprouts, while 17 percent of young people plan to eat Christmas pudding this year.


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