The website for Mastronardi Produce’s Backyard Farms brand got a fresh look this week, putting the Maine-based greenhouse tomato brand on a colorful and immersive new platform. Users can look forward to a more intuitive experience featuring motion design and product imagery.
“We wanted a website redesign that captured the essence of the brand and history: authentic, fresh, and local,” said Kira Pocedic, brand manager at Mastronardi Produce. “The result is a design that is responsive and interactive and has aesthetics that really do justice to the quality of product offered at Backyard Farms.”
Kira Pocedic says the website design is responsive and interactive and has aesthetics that do justice to the quality of products offered at Backyard Farms.
The brand has been known for its primary colors and white picket fence that evoke simplicity and community. The updates incorporate those elements while taking the website from a basic static site to one that brings the greenhouse tomato brand to life. The website’s “How We Grow” page highlights greenhouse growing details interspersed with photography of the facilities.
“The brand has a long history in Maine of growing locally, employing locally, and serving the community,” said Paul Mastronardi, president & CEO. “It’s important that the brand pays tribute to that, and this redesign showcases some of the amazing talents behind our incredible produce.”
The brand is well-known in the region for its tomatoes on the vine, cocktail tomatoes, and beefsteak tomatoes that are hand-picked. The brand’s produce is locally grown in Maine, Michigan, Colorado, and New York, with more locations planned to start next year.