An immersion in the agricultural sector

Agricultural production is an ancient industry that, in order to respond to an increasing demand for food, has been depleting natural resources. This forces today's society to think about new ways of food production. But how to produce food without damaging the planet?

In view of the obvious fragilities of agri-food systems, the research aims to study, understand and find new ways in which food comes from sustainable production sources. These sources are already being perceived by the industry, and everything indicates that they will become a great solution to the problems of the agricultural sector.

It is possible to feed ourselves without damaging the planet, producing based on science, technology, and knowledge, taking care of the environment, and empowering farmers and growers, among others.

In Colombia, companies like Sáenz Fety, suppliers of resources, knowledge, and technology to increase productivity in a sufficient and sustainable way, are frontrunners. Saenz Fety is also the initiator of Proyecto Ahora, or Project Now, which puts the spotlight on Controlled Environment Agriculture in Colombia and strengthens the position of the agricultural sector by reaching out to influential others.

Saenz Fety truly believes that in response to the challenges the world is facing today, a new generation of producers is standing up, a generation that is capable of migrating from traditional methods to professional agriculture in Colombia.

By initiating Proyecto Ahora or Project Now, Saenz Fety wants to change the course of the conversation about agriculture in Colombia and, ultimately, in the world. In order to build a better sector, we should look at it in a different way:

• Agriculture as a modern, profitable, and promising sector.
• Agriculture as the engine of economic development, peace, and prosperity in the region.
• Agriculture as the sector where public entities, private companies, and knowledge institutes meet and work together.

"During the upcoming edition of the Agrofuturo 2022 (October 26-28 in Bogota), we will be sharing our experience and knowledge by immersing visitors in a 360 ° experience of modern agriculture. Here we want to show that value connections will make our sector become a more profitable, productive, and more sustainable one. Now more than ever, it is necessary to understand the concept of responsible production and consumption, thus promoting the care of our current generation and preserve the land for future generations."

"In addition to the negative effects that the pandemic brought, the worldwide agri-food systems are affected by the war in Ukraine, which generated increases in the prices of agricultural inputs and inflated food prices. Colombia is no stranger to this situation, which is aggravated by the increase in domestic food demand. That is why we support projects such as "Ahora," which showcases Dutch technology and know-how so that Colombia can live up to its potential as an agricultural producer and contribute to maintaining and improving local and global food security,' says Ernst Noorman, Ambassador of the Kingdom of the Netherlands in Colombia.

Supporters of Proyecto Ahora are Agstar, Agrilink, Bancolombia, Corferias, EatThis, Panaca Foundation, Holland House, and the Kingdom of the Netherlands in Colombia. All strive towards a more conscious and sustainable agricultural sector.