Alfred Pedersen & Søn, one of Denmark's largest tomato greenhouse growers, is starting up winter production again. "We have so much demand from our customers who want our produce in the stores that we decided to do some winter production," says Mads Pedersen, CEO of Alfred Pedersen & Søn.
Back at the beginning of September, the company announced that they were stopping winter production entirely because of too high electricity prices. Over almost two months, the situation has changed. "The energy price is going down," Mads points out. "So, it looks a little bit more favorable at the moment. I believe the situation is going in the right direction. That is why we decided to start a part of our winter production."
That doesn't mean that energy prices are back to the pre-crisis times. "While favorable, energy is still very expensive. That is why we are doing only 25% of our cultivation capacity, and the produce will also be slightly more expensive. As of now, we are limited in what we can do, but we are doing this for the local demand that keeps coming," Mads concludes.
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Alfred Pedersen & Søn