Pacific Trellis Fruit, the owner of the Dulcinea brand, has hired Jay Schneider as its East Coast - head of sales. Schneider is responsible for the sales team leadership of the New Jersey sales office as well as driving business strategy.
Schneider is a well-known produce industry leader, bringing almost 40 years of experience leading sales teams at Acme Stores, Albertsons, and Gorillas.
Most recently, Schneider held a leadership role at Gorillas, an online grocer, where he was the head of buying. He devoted more than 38 years with Acme, where he was the produce director for over ten years, responsible for produce sales and merchandising. After the Acme/Safeway Eastern merger was complete, Schneider became director of merchandising for the newly formed Mid-Atlantic region, supervising the entire store merchandising and sales strategy.
In all his roles, Schneider has shown a proven record of facilitating both short and long-term business goals. “I am extremely excited for the opportunity to join the team to help grow the business and to get back full-time to my passion, the produce industry,” he said.
“We are excited to add an extremely talented individual like Jay to our team. He brings unmatched enthusiasm and infectious energy for the produce industry, as well as an encyclopedic knowledge of retail buying, merchandising, and brand strategy,” said CEO Josh Leichter. “He will assist our team’s efforts and strategy to continue to elevate our business, as well as grow the Dulcinea brand. We are pleased to welcome Jay to our team.”