Ardent Mills LLC has created a regenerative agriculture program to help farmers prepare for an emerging consumer mindset that prioritizes sustainable food solutions.
“It starts with educating the farmers about the values consumers are looking for in their food supply,” Shrene White, general manager, emerging nutrition at Ardent Mills, said of the program during a Sept. 17 educational session at IBIE, “The sustainability journey: Regenerative agriculture from the consumer to the farm.”
“Consumers are seeking out food products that not only nourish their bodies but actively contribute toward a better food system and practice,” Ms. White said.
Proactive buying decisions by the consumer are driving sustainability and regenerative agriculture opportunities throughout the supply chain “all the way back to the farm,” she said.
A sustainability mindset is starting to take shape and move from niche to the mainstream, Ms. White said.
“Consumers are learning to navigate the grocery store aisle,” she said. “Fifty percent of consumers are turning their back on non-sustainably sourced products and are now willing to pay more.”
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