The vlog channel in China: professional live commerce for farmers

Live commerce and promoting via short videos are not uncommon today and have even become one of the company's marketing channels. However, there are not many professional explanation videos for rural areas and farmers. In the "Zhaili Village" in Shouguang, the hometown of vegetables in China, there is a short video blogger "Xiaoge Talking About Agriculture" on Douyin, who has set his sights on local agriculture and devoted himself to producing professional videos for farmers.

"I grew up in Shouguang, and I have a unique advantage in agricultural promotion. Shandong is a large vegetable province in China. It has the largest number of solar greenhouses and a large number of agricultural practitioners. In addition, more and more modern agricultural facilities are also emerging. How to obtain high-quality and affordable agricultural equipment such as films, covers and fertilizers is a concern of farmers. However, there are few promotional videos for farmers on the market, and everyone focuses on the more popular consumption, such as beauty and cosmetics, childcare, and other fields. I want to do something different to really help farmers," said Ge Yingchao, a vlogger of agriculture.

"With this idea, a channel "Xiaoge Talking About Agriculture" was born. We are the first team in the industry to start this business, and there is no case to study, so we can only learn while exploring. Now, we have nearly 4 million followers and gradually have the ability to monetize. It is expected that the number of followers will reach 10 million by the end of the year. In order to shoot a good video, my teammates and I have to come up with copywriting every day, often working until late at night; in order to introduce a product well, we need to polish it in many ways and let farmers understand the product in a way that is most acceptable. "

"We will go to the growing base to actually shoot and understand the concerns of farmers. We will carefully understand all products and give detailed explanations to farmers. At first, farmers did not trust us. But as we become more and more professional, more and more people begin to pay attention to us, and more companies take the initiative to approach us for cooperation. What everyone wants from us is not only the product but also the service behind the product. What we provide to farmers is more of a trust, so that everyone can believe that buying our products will not only have a very high-cost performance but also the service is guaranteed. "

"In traditional marketing channels, the product circulation process is long and opaque, resulting in higher prices at the end users. We want to bring goods through live broadcasts, shorten the intermediate links and make the process transparent so that farmers can get lower prices and get better products. At the same time, we do not just bring goods but want to provide an overall solution for the construction of the growing base. We want to make the live commerce platform an all-around agricultural exchange platform. The industrial chain of the production system can be included in our live commerce. For example, when farmers want to find a planning and design company for their agroparks, we can help recommend service providers. In the later stage, we can also help to provide corresponding operation services. We can also be responsible for coordinating the equipment and agricultural materials needed in the operation process. Our aim is to involve all practitioners and maximize the benefits for everyone. "

More information:

Channel: Xiaoge talks about agriculture

Ge Yingchao 

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