Pure Green Farms is a greenhouse operator growing leafy greens in South Bend, Indiana. They recently received investment from Taylor Farms, a North American producer of salads and healthy fresh foods with over 122,200 acres of field-grown products and 16 salad-producing facilities across North America. Pure Green Farms selected iUNU to provide artificial intelligence and computer vision technology to automate operations and steer better crop performance at scale. iUNU’s LUNA Platform provides growers with horticultural technology on the market and helps greenhouse operators drive higher yields and produce better crops.

Joe McGuire / Pure Green Farms

Growers at Pure Green Farms have already begun utilizing components of LUNA such as Time Travel to improve crop health. In one instance, growers in South Bend collaborated with iUNU remotely through LUNA to identify issues in the facility and take immediate action based on actionable data and in-field observations. LUNA helps growers scout remotely and Time Travel allows growers and crop consultants to go back in time to see every plant at any point in time. This ensures there is no ambiguity as to when issues arise and what happened in the past to correctly root cause.

Joe McGuire / Pure Green Farms

“With LUNA, I can get best-in-class experts from across the globe looking at our crops all at once. This means instant collaboration and better results. The team at iUNU has been incredible to work with already and this is just the beginning. I believe in the future of AI. LUNA is going to get us there as we continue to scale the functionality in our facility,” said Joe McGuire, CEO of Pure Green Farms. 

“Today, LUNA is our system of record and we’re excited to continue adding automation and AI on top of this as we continuously roll out more functionality,” continued McGuire. “The results of our collaboration show what can be done when innovative producers, established growers, and cutting-edge technology companies focus on what really matters – your crops.iUNU is focused on using our products, like LUNA, to deliver constant value to growers, and this is a great example of the benefits growers get when they implement LUNA,” said Adam Greenberg, CEO of iUNU.

For more information:

Pure Green Agriculture