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Jorge Muñoz of El Pinar:

"Victory and Primavera perform well in current strawberry season"

December is the starting point of the strawberry harvest season in Southern Europe and Northern Africa, in a particular year in which, during transplanting, the temperatures were higher than normal, something that once again makes it necessary to have rustic varieties adapted to each growing area, such as the varieties Victory and Primavera, both from the Californian breeding program of Plants Sciences, managed in southern Europe and Northern Africa by El Pinar.

"In Huelva and Morocco, our varieties have had an excellent performance despite having weeks in October with more than 30 degrees. Its rusticity and adaptation to all types of soils give it that security that the producer and the marketer need," explains Jorge Muñoz, commercial manager of El Pinar.

With both varieties, Victory and Primavera, El Pinar has made an important quantitative and qualitative leap in the map of varietal distribution, with a very interesting growth projection not only in Huelva, but throughout the Mediterranean Arc, where its varieties are positioning as safe for the entire value chain.

In the case of countries such as Morocco, Italy, and Greece, the behavior of both varieties has been equally excellent during these first months, despite the fact that, as in Spain, high temperatures marked the transplanting phase.

Current development of the crop
It is now, in December, when the strawberry production season begins in Huelva, that the main differentiating values of the Victory and Primavera varieties are already appreciated.

In the case of Primavera, the producer has been picking fruit since the first days of December that have an excellent, fully colored "aspect that marks the difference between the early varieties," says Jorge Muñoz, commercial manager of El Pinar.

On the other hand, with Victory having a more staggered plantation, the production is also distributed throughout the season, avoiding peaks. "In the early plantations of Victory, we already began to see red fruit in early December, which, like Primavera, presents an excellent coloration and conical shape while maintaining one of its main added values: its shelf-life," adds the commercial manager.

New varieties
El Pinar is continuing the development of new strawberry materials, in this case, Renewal and Alegria, a new flavor line, of which several trials have already been carried out with growers.

"Renewal stands out for flavor and shelf-life, while Alegria does so for its precocity and high production for export markets. Both have their own identity and aspire to enter strongly into the varietal map of strawberries in the coming years," Jorge concludes.

For more information:
El Pinar
Tel: +34 921 15 58 87
Email: [email protected] 

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