AppHarvest sold out of its The Food Fight salsa within a couple of weeks of launching its Fight the Food Fight campaign and new e-commerce site, shop.appharvest.com.
Just in time for the holidays, ordering on the direct-to-consumer site will resume by Tuesday, December 14. “The Food Fight” salsa is available in mild, medium, and spicy. Customers who purchase the salsa online by Thursday, December 16, are expected to receive their orders by Christmas.
“We’re firm believers that when folks are given sustainable options, they choose them. We’re inspired by the number of people who have joined the ‘Food Fight’ with us by purchasing ‘The Food Fight Salsa,’” said AppHarvest Founder & CEO Jonathan Webb. “With each jar sold, consumers are helping us build a more resilient food system by supporting good jobs in agriculture and sustainable farm operations. We continue to ‘Fight the Food Fight’ by expanding our farm network, which is expected to total four by the end of next year.”
“The Food Fight” salsa is a blend of whole fruits and veggies, all responsibly sourced from farms based in the United States including salt procured from an ancient sea deep below the Appalachian Mountains. The salsa comes in three heat levels: mild, medium, and spicy for $15 for a pack of three jars, including free U.S. shipping. AppHarvest plans to expand its line of value-added products in the future and is committed to sourcing all U.S.-grown ingredients.
“Several of our customers said they bought the salsa as stocking stuffers but couldn’t resist eating it themselves,” said AppHarvest Product Marketing Manager Becca Simmonds. “So stock up with extra while supporting sustainable agriculture.”