Bayer Crop Sciense has joined the non-profit Veg Power's membership program. With this latest addition, Veg Power’s work to increase vegetable consumption in the UK is now supported by 25 organizations from across the whole horticulture sector including grocers, growers, and suppliers.
Veg Power was founded in 2019 to help reverse the current low levels of vegetable consumption in the UK that are not meeting government recommendations. Almost a third (29%) of primary school-aged children are eating less than one portion of vegetables a day, decreasing to just 23% of 11-16-year-olds. Only a third of adults are achieving the 5-a-day target. To support their work, Veg Power launched a whole-sector membership program in Q4 2020. In return, its members are provided with a direct stake in the future of the campaign together with a range of benefits including exclusive industry briefings and Market Insight reports developed to help members capitalize on emerging trends within the industry.
Dan Parker, Chief Executive of Veg Power, said: “We are thrilled to welcome Bayer Crop Science on board and extend our membership to 25 different organizations from the horticulture sector. Thanks to this combined across-sector funding we are able to focus on our mission of encouraging and supporting the UK to eat more vegetables via a range of creative campaigns including our festive sprout recipe card to put some Christmas cheer into food parcels.”
Bayer