The strawberry season in Egypt has started and will continue until the end of March. One exporter has been increasing production every year and expects demand to be higher this season as well. Prices are slightly higher, but this is mostly due to increased shipping rates.
Indji El-Shahawy, export manager for Egyptian produce exporter Green Tiba, states that their strawberry season has just kicked off: “The strawberry season for Green Tiba starts around mid-November, so we’re getting started right now. Our season should last until the end of March. Each year we increase our volumes as we expect the demand to increase as well. Especially since we produce different varieties of strawberry, such as Sensation, Florida Beauty, Fortuna, Festival, and Winter Star. Each variety is targeted to a specific market as per the preference of consumers in those regions.”
Green Tiba has seen demand for their strawberries grow year after year, El-Shahawy states. “When it comes to the important markets, Russia, Gulf countries and Malaysia come at the top of our list. We are also the first strawberry brand in Russia. and we plan to be the first in Europe the current season as well. Demand is very high, which is no surprise as our brand is well known for its premium strawberry. The popularity of our brand helps increase our client list a little every year. As of now, we’re still in the beginning of the season and have already received pre-orders from our clients before the season started. This year we expect to be selling more of our strawberry harvest than in previous years.”
The logistical challenges have had an impact on the price of the produce as well: “Shipping freights are relatively higher than previous years, since international trade is now back in full force after the pandemic. Thus, prices are relatively higher as well as a result of the freight rate increase. ِDue to the sensitive nature of the strawberry, the major challenge is the possibility of flight delays and prolonged transit time between flights, which is why we try to avoid these challenges by securing direct shipments on trusted airlines.” El-Shahawy concludes.