AppHarvest announces the launch of its new e-commerce site, shop.appharvest.com, and Fight the Food Fight campaign along with the first harvest of its second season of tomatoes grown at its 60-acre flagship indoor farm in Morehead, Ky. The new direct-to-consumer site launches with its first ever value-added product, The Food Fight Salsa, available in mild, medium, and spicy. A percentage of all salsa sales will be donated to the AppHarvest Foundation to fund AgTech education in Central Appalachia.
“As a mission-driven company, we’re working to deliver consumers options for more delicious, sustainably grown produce that’s better tasting, better for the environment, and better for people--and still at about the same price as standard produce,” said AppHarvest Founder & CEO Jonathan Webb.
The second season harvest grows from about 720,000 tomato plants, and the crop will continuously harvest into the summer of 2022. AppHarvest’s first harvest of season one began in January 2021.
“With this harvest, our second growing season is off to a solid start,” said AppHarvest President David Lee. “We’ve leveraged lessons learned from the first season to work to improve our quality and volume of USDA No. 1 tomatoes as we continue to grow into a broad sustainable foods company.”
“There’s a lot more than salsa in these jars. When you buy AppHarvest products, you’re fighting with us for a more resilient food system that treats people and planet right,” said Webb. “The Food Fight Salsa, along with our fresh produce, supports living wage jobs in agriculture and sustainable farming resulting in a product consumers can feel good about purchasing.”