In-transit visibility provider Tive and Hwy Haul, a digital freight platform for fresh produce, announced a strategic partnership aimed at eliminating shipping delays and damage in fresh fruit and produce supply chains.
Hwy Haul is a next-generation digital freight platform for shippers of fresh produce. It connects shippers (farmers, distributors, wholesalers, and retailers) directly with truckers by eliminating intermediary friction, introducing end-to-end digital applications, and building advanced cold chain compliance. The goal is to deliver freshness to your doorstep, reduce wastage during transportation, and create a future for sustainable growth for all stakeholders.
Tive's real-time visibility solution provides shippers, 3PLs, 4PLs, and logistics services providers with real-time, accurate location and condition of their shipments. Data from Tive's multi-sensor 5G Solo trackers is streamed to Tive's platform, or can be integrated with a host of visibility platforms via API and webhooks, making this partnership a seamless choice for joint customers.
According to Food Safety Tech, a digital community for food industry professionals: "Transport losses in a fresh food cold chain are primarily related to temperature and humidity excursions, caused by delayed/improper cooling or refrigeration equipment failure. The biggest problem is not always the lack of data, but rather the lack of timely data that can be used to correct anomalies in time to prevent spoilage." This is where using robust in-transit visibility solutions to capture data and trigger alerts in real-time can add tremendous value.
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