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Canadian greenhouse grower expands organics program

Pure Flavor introduces two new fresh products to its line of sustainable greenhouse-grown organics as the grower continues expanding its category offerings.

This fall, Pure Flavor is adding Organic Luna Sweets Cocktail Tomatoes and Organic Roma Tomatoes to its line-up as a response to trends that have emerged since the beginning of the pandemic. In that time, consumers have shown they are cooking at home more and are more determined to prepare meals with fresh organic ingredients.

Left: Organic Roma Tomatoes; right: Organic Luna Sweet Cocktail Tomatoes. Photo: Pure Flavor 2021.  

Each new product fulfills a different need in the all-organic kitchen. Greenhouse-grown Organic Luna Sweets Cocktail Tomatoes are a firm, medium-sized variety that gives home cooks the versatility needed with the added elegance of an on-the-vine tomato. Organic Roma Tomatoes, meanwhile, are fit as a home cooking staple to make homemade pasta sauce, salsa, tomato soup, and more. For shoppers transitioning their menus from conventional to organic ingredients, these new tomatoes are sure to make their shopping list.

“Consumers are cooking more at home and purchasing more organic produce than ever before,” says Matt Mastronardi, executive vice-president of Pure Flavor. “There’s a gap in the market for premium greenhouse-grown organic cooking tomatoes and we’re making it easier for shoppers to find the organic vegetables they prefer.” With more than 10 different organic vegetables available, including tomatoes, peppers, cucumbers, and snacking options, variety is Pure Flavor’s specialty.

Left: Matt Mastronardi; right: Tiffany Sabelli. Photo: Pure Flavor 2021. 

In late 2020 as part of the company’s #LoveForFresh campaign, Pure Flavor surveyed over 650 consumers across North America to find out what factors influence decisions when purchasing organic produce. Almost 80% responded that a wider selection of organic produce would make them more likely to buy organic.

“We always pay close attention to the market and identify long-term trends so we can help retailers stay on the leading edge,” says Tiffany Sabelli, director of sales.

Organic Luna Sweets cocktail tomatoes. Photo: Pure Flavor 2021. 

Thanks to innovations in greenhouse growing technology, the brand is able to sustainably grow organic vegetables in a controlled environment that ensures quality, flavor, and consistency year-round. For each of those organic products grown under glass, Pure Flavor’s family of growers can dial in specific settings to control the optimal temperature, humidity, irrigation, and plant nutrition. This precision is what allows Pure Flavor to satisfy consumers’ organic cravings year-round.

For more information:
Chris Veillon
Pure Flavor
Tel: +1 (519) 326-8444
[email protected] 

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