Commercial markets globally are currently undergoing rapid evolution with modern retailers and consumers placing emphasis on stringent food safety and quality standards. This is no different in South Africa. Adv. Palesa Ncholo knows this well, and in order to meet the increasingly stringent requirements for food producers, Ncholo applies precision farming to her mixed farming operation. Through her story, we learn the importance of precision farming in ensuring an increase in agricultural productivity and the role precision farming plays in acquiring the relevant certification in order to gain access to big national and international markets.