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MedHermes announced the new midi plum tomato Imera F1

Open day for the launch of midi plum suitable for central and southern Italy

MedHermes Vegetable Seeds hosted an event for the launch of the new tomato variety midi plum Imera F1 at the Italian farm La Sant'Andrea di Leonardo Capotosto (O.P. Fondana) in Fondi (Lazio). 

A moment during the event

The representatives from the fruit and vegetable sector, including growers, technicians, and traders, were able to exchange views and opinions, and there was a strong interest in the variety.

Imera F1 is a hardy and strong variety, ideal for transplanting from January to the end of July, in central and southern Italy. The fruit has a long shelf life, both on the plant (showing no evidence of splitting) and after harvesting, and the plant also has a high resistance to apical rot. 

The visitors were able to appreciate the plant's adaptability to the most diverse growing conditions, such as the high temperatures that occurred during the plant's growth and development cycle. The variety showed high fruit set right up to the apical shoots, guaranteeing high production yields, uniformity of production, and the highest Brix degrees on the market of between 6 and 7 degrees. The operators also appreciated how easy Imera F1 is to manage, as it is characterized by a medium vigor with a balanced vegetative/generative ratio. The root system is well developed, and this allows it to easily overcome conditions of soil and climate stress," explained Arcangelo Ambrosio, R&D Sud Italia.

"With this variety, our company confirms itself as a professional seed producer of reference for the fresh market tomato segment at an international level. Our company is working on the creation of a 100% Italian controlled supply chain, from seed to fruit, with an extensive calendar for the Italian and foreign markets, in the premium range. Ours is a model that actually generates a pact between those who produce and those who consume," added Alfredo Amoroso, CEO of Medhermes. 

 

The development of the variety in the premium range in Italy and Spain is supported by the blog www.tomatocult.com and by social networks whose mission is to develop a communication network between producers and consumers in Europe.

For more information:
MedHermes
S.P. 25 Ragusa/Marina Km 5,950 
97100 Ragusa - ITALY
+39 0932 669031
info@medhermes.net
www.medhermes.net
Arcangelo Ambrosio
R&D Sud Italia
+39 3384565695
a.ambrosio@medhermes.net
Andrea Restuccia
IPM area Emea
+39 3936695640
a.restuccia@medhermes.net


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