‘Buy Australian Now’, the latest campaign from Australian Made, is urging all Aussies to support local jobs and economic recovery by backing local makers and growers as the country begins to open up and prepare for the festive season.
According to Australian Made Chief Executive, Ben Lazzaro, this campaign builds on those deployed by the organization over the last 12 months. “The ‘Buy Australian’ message has never been more resonant with Aussie consumers,” he said. “Pleasingly, supporting our local makers and growers continues to be the focus of many as we look beyond lockdowns and restrictions. This campaign seeks to help continue to drive that pro-Australian momentum.”
The ‘Buy Australian Now’ initiative will run throughout October and November with the multi-channel marketing campaign spanning TV, out-of-home, print, online and social media. Importantly, the campaign’s TV and radio advertisements feature the hit Aussie track ‘For Now’ from local artist BATTS. Footage from AMCL’s renowned ‘Australian Makers’ video series is also heavily featured throughout the TV ad.
“This campaign features Aussie music and behind-the-scenes footage from the local factories, workshops, and farms of some of the country’s most innovative makers,” said Mr. Lazzaro. “These are real businesses, people, content creators, artisans, and products that make up Australia’s diverse and evolving manufacturing sector.”
With Christmas fast approaching it is the perfect time for Australians to exercise their preference for locally made products. “Looking for the iconic green and gold kangaroo logo has never been more important,” said Mr. Lazzaro. “Whether you’re buying in-store, online, at the local market, or sourcing supplies for business or procuring products for major projects, every dollar spent on locally made and grown products has a direct impact on the livelihoods of Aussie growers and manufacturers, as well as the wider community.”
Recent Roy Morgan research found that almost all Australians (99%) are aware of the Australian Made logo and 92% trust the mark as an identifier of genuine Australian products. Moreover, 97% of Australians associate the logo with the support of local jobs and employment opportunities, 95% with safe and high-quality products, 89% with the use of ethical labor, and 78% with sustainability.
Australian Made