For the third year in a row, Bayer is a member of the Dutch Food Week. Dutch Food Week tells the story of Dutch food, from farm to fork, in which the seeds industry plays an important part. The theme of Dutch Food Week 2021 is health, sustainability, and a good life.
“For this year, together with our partners, we are linking the International Year of Fruit and Vegetables to the Dutch Food Week. With our planned events, we aim to bring awareness not just to food production and innovation but also to the importance of nutrition to all. Moving forward, we hope this will catalyst an all-round discussion on the food system and ensuring health for all,” says Leslie Teo, global public affairs lead of Bayer Vegetable Seeds.
Nico van Vliet, Global Value Chain Development Lead at Bayer, says: “We have an excellent relationship with the Dutch supermarket chain Albert Heijn. Albert Heijn is also a partner of Dutch Food Week so it’s natural we collaborate in this edition. We put three vegetable varieties from De Ruiter into the spotlights: the delicious Red Desire tomato, the juicy Galia melon, and the tasty Ironman broccoli.”
Van Vliet continues: “Red Desire deserves extra attention because it’s an example of our collaboration with grower and partner RedStar. Bayer, Albert Heijn, and RedStar consider healthy cooking and enjoying good food as more important than ever. That's why we join hands and offer visitors of our small event the chance to taste Red Desire and share a handy card with a link to various tasty recipes.”
De Ruiter Experience Box
“This time we introduce the De Ruiter Experience Box 2.0, which is completely corona-free. It was my idea to create an easy and user-friendly tool to gather customer/consumer preferences,” Svetlana concludes.
The Dutch Food Week takes place from 9 to 16 October 2021.