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ISI Sementi will present its latest crop at the Madrid fair

A new mini pink oxheart tomato

Everything is ready in Madrid for Fruit Attraction, which will take place from 5 to 7 October 2021. ISI Sementi will be present in Hall 9 at stand 9H04B, with many novelties. The export sales team will be at work to present the range of varieties and welcome customers and visitors, and to introduce ISI Sementi, a company based on passion and continuous research, to produce varieties that meet the needs of the entire supply chain.

The Isi stand in Madrid at a previous edition

“We are proud to meet our customers again. We are coming out of a period that has been difficult for everyone, but especially for us in the export field, as we have been forced to re-envision our day-to-day business, because of not having the chance to fly or meet our customers and distributors all over the world. The desire to return to normality is great, and the Madrid fair will only be the beginning,” said Marco Cantoni, Head of Export at ISI Sementi. 

Fruit Attraction will be the occasion to launch a new variety of fresh market tomato, which is also a nominee for the Innovation Award, precisely because of its characteristics. It is a mini oxheart tomato with an attractive pink color, ISI TN0077 F1, which is part of the POMO ROSA range (ISI's registered trademark) that includes the oxheart tomato Rosamunda and the Sorrento Rosalinda.

ISI TN0077 F1

"After a difficult year for everyone, that saw a more than positive reaction of the company in adapting and reinventing itself to the new challenges imposed by the pandemic, we are now experiencing a return to freedom, fully aware of having to keep our guard up, but with the hope of leaving everything behind. Fruit Attraction will be an important opportunity to meet and exchange views with the operators of the European and international fruit and vegetable supply chain, with important opportunities for both professional growth and commercial development," said ISI Sementi's marketing manager, Renzo Lazzarin.

For more information: 
ISI Sementi Spa
Frazione Ponte Ghiara, 8/a 
43036 Fidenza (PR)