India: Simply Fresh to invest Rs 100 cr in hydroponics farms in Telangana

From a modest venture in hydroponics farming covering 10 acres in 2013, the Darbarwars have come a long way, expanding their business to cover an additional 150 acres in Siddipet.

The couple, while working with a group of botanists in Australia, hit upon the idea of taking up technology-enabled farming back home.

Thus was born Simply Fresh. Sachin Darbarwar and his wife Shweta Darbarwar started the venture in nine acre near Shamirpet in 2013 to produce vegetables, fruits, and medicinal plants for retail and hotel, restaurants, and catering segments. It commenced exports in 2014 and have since extended their unique farm activity to 150 acre.

“We realised there is demand for clean products. People want traceable agricultural produce,” says Sachin, one of the co-founders and CEO of the company. In 2018, the company raised close to $ 20 million (Rs 148 crore now) through private equity investors. It then expanded the farming to a 150-acre facility in Arjunpatla near Siddipet.

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