Paprika has potential in Costa Rica as it represents a commercial opportunity for national companies, said the Minister of the Diplomatic Service of the Republic of Peru in that country, Noela Pantoja, during the "Export opportunities to new markets: Profile of dry capsicum to Costa Rica" virtual forum.
Thanks to an agreement signed by the Association of Exporters (ADEX), the Academic Centers of ADEX (Ceadex), and the Ministry of Foreign Relations (RR.EE.), officials from the Peruvian embassies abroad were trained in commercial intelligence and conducted market studies of 25 products identified by the exporters themselves.
Costa Rica has more than 5 million inhabitants and its economy is ranked 72nd out of 179 countries, which makes it a potential market for Peru's offer, especially for its paprika.
"This nation is very interested in the product's presentation, so if you want to export powdered capsicum, you should consider eco-friendly trends that give it added value," she said. 
Another interesting segment, apart from the national consumers, is that of luxury hotels, as they attract tourists with high purchasing power. “Peruvian cuisine is highly appreciated by the citizens of that country and it is available in the hotels located in the beach area. One could highlight its properties or give it a gourmet approach,” she added.
The average import price of conventional paprika to the Costa Rican market stands at around 3.34 dollars per kilogram, however, the final consumption price stands at nearly 26.73 dollars per kilogram, she added.
“The gourmet product has a final consumption price of approximately $ 67.33 per kilogram, i.e. 251% more expensive than the normal product. Along these lines, the campaign for the entry of paprika can include the native chili peppers,” the representative added.
Building capacities
According to Lizbeth Pumasunco, the Coordinator of Business Intelligence of the CIEN-ADEX Global Business and Economy Research Center, this virtual event is part of the Specialization Program in Business Intelligence and International Market Analysis aimed at providing qualitative and quantitative tools to official diplomats posted abroad.
The event was also attended by the central manager of Exports of ADEX, Ysabel Segura, the director of CIEN-ADEX, Edgar Vasquez, the general director of Economic Promotion of RR.EE., Eduardo Chavarri, and dozens of exporters.
BPack Peru 2021
ADEX will hold the BPack Peru 2021 Containers and Packaging fair from May 17 to 21 through the B2Peru platform, with the aim of showing new technologies, innovative products, and the latest trends.
For more information:
ADEX
Av. Javier Prado Este 2875, San Borja (Perú)
Tel.: +511 618 3333
sac1@adexperu.org.pe
www.adexperu.org.pe