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New salad features plant-based meat

FiveStar Gourmet Foods is partnering with Beyond Meat® to bring salad protein choices to consumers by introducing the Simply Fresh Taco Salad made with Beyond Meat. The 7.5-oz salad features plant-based beef crumbles from Beyond Meat, a plant-based meat producer, and recently debuted in Publix supermarkets. It is available to retailers nationwide starting in January.

“Working with Beyond Meat allows us to be more versatile with our main product lines and enables us to feature plant-based protein as a key ingredient within all of our fresh, prepared categories such as salads, breakfast and meal entrées,” says Tal Shoshan CEO of FiveStar Gourmet Foods. “From a culinary perspective, the Beyond Beef® Crumbles are designed to look, cook and taste like beef—which our chefs really like. Also, more importantly, a company like Beyond Meat aligns with our core values for innovation and sustainability using high-quality ingredients to build food that’s better for people and the planet.”


Vegetarian toppings
The Simply Fresh Taco Salad made with Beyond Meat is a vegetarian salad featuring Beyond Beef Crumbles, fire-roasted corn, roasted red bell peppers, black beans, aged Cheddar and Jack cheeses, tri-color tortilla strips and salsa ranch dressing.

“We're proud to partner with FiveStar to make plant-based meat more accessible for consumers with the launch of the new Simply Fresh Taco Salad made with Beyond Meat,” said Tim Smith, vice-president of foodservice sales, North America. “We value our partnership with FiveStar as they share our vision for providing consumers with these products.”

The new Simply Fresh Taco Salad made with Beyond Meat is also “Ultra fresh Sealed” which means a longer shelf life. The salad offers a contactless retail experience and is produced in FiveStar’s facilities in California and Florida, which are USDA and SQF Level 3 certified.

For more information:
Tristan Simpson
Tel: +1 (310) 293-2184
tristan@tristanmichelemarketing.com
www.FiveStarGourmetFoods.com


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