Travis Parman will join the AppHarvest as chief communications officer, reporting to Founder & CEO Jonathan Webb.

An Appalachian native, Parman joins AppHarvest after serving in a number of global communications roles since 2012 in Paris, Tokyo and Nashville with the Renault-Nissan-Mitsubishi Alliance—most recently as vice president for Nissan Americas and president of the Nissan Foundation.

“Travis has worked for leading companies around the globe and is another example of Appalachian natives returning home to work with AppHarvest as we build an iconic brand from within our region,” Webb said.

Added Parman, “AppHarvest’s strategy to build America’s AgTech capital from within Appalachia speaks to my passions, and I’m eager to help tell the company’s story that focuses on improving access to sustainably grown fruits and vegetables.”

Prior to his work with Nissan, Parman held public relations leadership roles with companies including General Motors, Ally Financial, Pulte Homesand Lockheed Martin. He holds a master’s degree in communications management from the Newhouse School of Public Communications at Syracuse University and a bachelor’s degree in communications from the University of Tennessee.

Parman joins as AppHarvest recently opened its flagship farm –a 2.76-million-square-foot facility growing tomatoes –in October in Morehead, Ky. The company also recently broke ground on two additional facilities –a similar 60-plus acre facility outside Richmond, Ky., and a 15-acre facility to grow leafy greens in Berea, Ky.

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