Syngenta Group gets a new brand identity

The formation of Syngenta Group on June 18, 2020 marked the creation of a new leader in agricultural technology and innovation.

Syngenta Group unites its four Business Units – Syngenta Crop Protection, Syngenta Seeds, ADAMA, and Syngenta Group China – under one umbrella.

The new brand identity launched globally will be used for communication on behalf of the Group as well as Group-wide internal communications. The distinctive customer-facing branding of Syngenta Crop Protection, Syngenta Seeds and ADAMA remains unchanged.

"Syngenta Group’s new logo and visual identity represents the vibrancy, wonder and abundance of the four elements that enable agriculture: Water, earth, plants, and sunlight," the company shared when presenting the new logo. "The four leaves of the Syngenta Group logo are a strong link to the four seasons that shape agriculture in most parts of the world. Fresh new colors signal the innovation power, pioneering spirit, and digital capability of the Group."

For more information:
Syngenta Group
www.syngentagroup.com 


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