"The Belgian-Dutch geomarketing scale-up RetailSonar is well on its way to becoming a European player. Thanks to a new partnership with Geocible, French retailers now also have the opportunity to predict up to 90% accurately the turnover of each location," said the company.
RetailSonar currently helps more than 200 European retailers and service companies make location decisions. Thanks to a unique cloud platform, customers receive data-driven answers to numerous geographical issues. Which locations are better off closed? Where are ideal new locations? How well are my locations performing? And how efficient is my local marketing?
"RetailSonar is one of the fastest growing tech start-ups in the Low Countries and is market leader in the Benelux thanks to well-known clients such as BNP Paribas Fortis, Action, JBC, Decathlon, Media Markt & McDonald's," says RetailSonar.
“We also have a lot of satisfied French customers,” explains CEO Dieter Debels. “To serve that market even better, we were looking for a reliable local partner. The choice fell on Geocible, a geomarket player from Paris with a very strong technical quality. ”
“Collaborating with local players is an essential part of our growth strategy. They know the market and have strategic consultants. We add an A.I platform that is able to predict customer behaviour up to 90% accurately. An indispensable asset in an increasingly rapidly evolving retail landscape. ”
Further international expansion With the financial support of shoe retailer Wouter Torfs & his family, the organization now wants to expand further in Europe. RetailSonar is ready for even more international expansion, according to Debels. “For the past two years, the focus has been on making our solution scalable. Over the next three to five years, we want to establish our name across Europe and become a major player. The current economic crisis proves that the need for data-driven strategic network optimization is greater than ever before. Objectively substantiating decisions is a must in these uncertain times. ”