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New line of "carrot swaps" launched: Hot dogs, fettucine and rice

Taking a giant leap toward their long-term vision of Plants Powering People™, Bolthouse Farms announced a new line of plant-powered products: Bolthouse Farms Wunderoots™, new carrot-based “swaps” featuring Carrot Dogs, Carrot Fettuccine kits and Riced Carrot kits that provide consumers easy ways to eat more carrots. This launch follows the company’s recent introduction of Bolthouse Farms Plant-Based Protein Keto™ beverage line and their Plant-Based Refrigerated Dressings.

Plants Powering People
“At Bolthouse Farms, we are driven by our passion to create a new way for people to eat and live healthier lifestyles. Our vision of Plants Powering People starts with a focus on healthier and more accessible plant-based eating,” said Bolthouse Farms CEO Jeff Dunn. “The new Bolthouse Farms Wunderoots carrot ‘swaps’ demonstrate our continued commitment to innovation and creating a plant-powered platform for healthier, more functional products that meet the fast-changing needs of today’s consumer.”

Bolthouse Farms Wunderoots – whose name evokes the wonder and delight that carrots can bring to the plate in delicious, unexpected ways – lets carrots shine in the form of fettuccine, rice or even “hot dogs.” The company has invested significantly to develop and launch this broad mix of fresh carrot-based innovations, leveraging the inherent goodness of carrots to meet consumer needs. 

Plant-based foods and carb swaps
A Coney Island favorite is reimagined with Bolthouse Farms Wunderoots Carrot Dogs, for those consumers looking to include more plant-based foods in their diet. Carrot Dogs are a great alternative to both traditional meat-based and newer plant-based hot dogs, made with simple ingredients and whole carrots – not chopped or formed. Carrot Dogs have all the flavor and seasoning of a regular hot dog, infused with herbs and spices in three on-trend flavors like: Classic American-Style, Chorizo-Style and Sweet Italian-Style. Carrot Dogs will be available in the produce aisle in the meat alternatives section where consumers buy groceries in an 8-count pack.

The Bolthouse Farms Wunderoots lineup also includes two delicious carb swaps for consumers looking to cut back on carbs and add more vegetables to their meals.

  • Carrot Fettuccine kits: To create a tasty, lower carb, veggie-rich alternative to a bowl of pasta, Bolthouse Farms has paired fresh carrot fettuccine ribbons with flavorful sauces like Marinara, Spicy Thai Basil and Red Coconut Curry.
  • Riced Carrot kits: The kits include flavorful sauces like Sesame Stir Fry, Green Chile and Yellow Coconut Curry that perfectly complement the natural taste of carrots.

The Carrot Fettuccine kits and Riced Carrot kits will be available in the produce aisle and all include quick preparation instructions for the stovetop or microwave.

Bolthouse Farms Wunderoots will debut at the PMA Fresh Summit October 13-15 and will start hitting retail shelves in Spring 2021.

For more information:
Alan Hilowitz
Bolthouse Farms
Tel: +1-661-616-1000
Email: [email protected]

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