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Agromediterránea and Patatas Meléndez join forces to distribute Sun & Vegs in Mercamadrid

Agromediterránea and Patatas Meléndez, two of the largest companies in their respective sectors, have established a commercial relationship so that Patatas Meléndez distributes Sun & Vegs products exclusively in Mercamadrid.

Agromediterránea, a leading company in the production of vegetables and aromatic herbs for fresh consumption, continues growing in the national market thanks to its Sun&Vegs brand. The company's main mission is to reach as many households as possible. To do this, they have started a new commercial relationship with Patatas Meléndez, Valladolid's leading company in the fresh potato sector. Patatas Meléndez has three Meléndez Market distribution points in Mercamadrid, which work as a gateway to the Horeca channel and the small and medium trade.

Sun&Vegs product selection

This synergistic relationship between both companies will enable Patatas Meléndez to exclusively distribute in Mercamadrid Sun&Vegs products of the I range, i.e. whole pieces of fresh products, such as zucchini, corn, radishes, and a wide variety of lettuces, which will complete the assortment they already offer in their facilities.

"The Sun&Vegs product stands out because of its high quality, careful presentation, and variety of formats. It will be delivered on a daily basis so as to guarantee the product's fresh and service at all times,” stated Jesus Gomez, the director of Agromediterránea.

Jesus Gomez, the director of Agromediterránea

Working with a highly respected operator, such as Patatas Melendez, will strengthen Agromediterránea's costumers' trust in the company. In addition, the expansion of the range of products will greatly facilitate purchases, mainly for professionals from the traditional channel who will be able to purchase more products from a single supplier.

This alliance reinforces Patatas Meléndez's 19.1% market share and increases its offer with a new assortment for its customers.

Comprehensive product and supply solutions
Agromediterránea's supply is made up of more than 30 varieties of lettuce, vegetables, and aromatic herbs. The company also offers a line of organic products via its Sun&Vegs BIO brand.

In addition to offering agricultural products of the highest quality and freshness, Agromediterránea develops global solutions adapted to the needs of each client and market, offering everything from product and packaging formats to specialized distribution and logistics services. Its production center located in Dolores de Pacheco (Murcia) produces about 500 different references adapted to different formats and packaging.

Sun&Vegs Radishes

"Agromediterránea offers specific formats and products for different channels, such as the foodservice channel, as well as crops destined for the fresh-cut industry."

The company distributes its products to both national and international supermarket chains and its products can be found in 25 markets throughout Europe.

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