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Prince de Bretagne and NZZ collaboration results in 80% less plastic

Prince de Bretagne, the brand of Breton growers, and NNZ started an optimization project for the packaging of cherry tomatoes in 2020 (varieties Tutti and Pigeon). The collaboration resulted in a drastic reduction of plastic (-80%) compared to the original version, which was initially entirely PET.

The new shaker presents a cup designed in macro-perforated cardboard which can be closed with a transparent lid to maintain the visibility of the product. The shaker format is very easy to take anywhere on the go. 

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