Eletta F1 cherry tomatoes by TSI Italia, a branch of Top Seeds International, were presented to the Italian public in 2018 with the "Bentornato sapore" (Welcome back flavor) claim. FreshPlaza interviewed two of the protagonists - Rosario Privitera and Fabrizio Iurato, who contributed to promoting "cherry tomatoes that are not commodities but rather fit in with the top end of the market."
The success of a variety reflects on the entire chain
"Over the past two years, this variety spread in the main production areas, bringing much satisfaction to producers and becoming appreciated by the big retail chain as well as final consumers," reported Priviters (Sales area manager central and southern Italy for TSI Italia).
"Eletta F1 brought back the flavor of table tomatoes while meeting modern expectations (logistics and shelf-life). Let us not forget that cherry tomatoes were born in this region, which has been a point of reference for high-quality cherry tomatoes for centuries."
The agronomic characteristics of Eletta F1
"They are very flavorful cherry tomatoes with deep red berries, good resistance to cracking and high Brix and LSL levels. On top of autumn and spring cycles, Eletta is also suitable for long cycles and it develops better when grafted on Top Bental and Top Gun, respectively with high and very high vigor depending on the soil and weather characteristics of the area. We are available to help our clients choose the most suitable rootstock and combination and we also have an interactive guide (Cosa Innesti?) to identify the perfect rootstock according to various factors."
Above, archive photo taken in Berlin during Fruit Logistica 2020. Left to right: Fabrizio Iurato (Italy development manager), Valentina Gambino (administration, logistic and sales management assistant), Rosario Privitera (area manager central-southern Italy), Giuseppe Fioretti (general manager).
"Another peculiarity is the fact that this Eletta F1 enable producers to harvest as many as 15 days earlier than competitors, meaning they can cover their expenses sooner and benefit from the profit. These cherry tomatoes are suitable to be cultivated in Sicily thanks to their resistances, including that to TYLCV. However, they can also be grown all over Italy as they are also resistant to TSWV," highlighted Iurato.
Rosario Privitera (Area Manager Centre-South)
Tel.: +39 338 4076575
Fabrizio Iurato (Product Developer & Sales Rep. TSI Italia)
Tel.: +39 347 058 10 62
TSI ITALIA S.r.l.
Viale Virgilio 15,
71122 - Foggia ITALY