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David Holding new Head of Operations of Flavourfresh

Producing consistently premium quality, high-end tomatoes and soft fruit requires diligence, technological commitment and an operational prowess that is nothing new to Lancashire-based Flavourfresh Salads Limited in their 23-year history.

What is new, however, is the recent Head of Operations appointment of David Holding who joined the Flavourfresh management team this August 2020.

Operational leadership and continuous improvement
Overseeing the smooth and efficient running of the Operations function across four sites, Holding will be sharing his time and expertise gained in strategic and managerial roles, most recently at Bakkavor Foods. His experience at a senior level in the food industry draws on demonstrable commercial career successes in Operational Leadership, Continuous Improvement and Consultancy.

Managing Director Charmay Prout and her 300-strong Flavourfresh team have many established operational initiatives and in the pipeline for David to sink his teeth into.

“It’s an excellent match”, says Charmay. “David’s innovative and confident approach to factory and production management will dovetail perfectly into our strategic plans. His appointment is invaluable in us gaining momentum in all aspects of our business from productivity to quality control.”

David, father of two and a keen Liverpool FC supporter, will be based at Flavourfresh Head Office at the Aldergrove nursery. Speaking on his new appointment:

“Working in the food industry since I was 15, my passion for food and its manufacture has fuelled me from my early steps into supervisory roles through my progression to an operational leader – and I’m excited to be a part of the new challenge at Flavourfresh.”

David will be an influential addition to the team, as will his formidable reputation for streamlining processes, boosting efficiencies and maximising operational professionalism and standards across the business.

For more information:
Flavourfresh Salads Ltd
+44 (0)1704 212385
[email protected] 

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