The Harvard Business Review published a new list of the “Best Managed Chinese Companies of 2020” in July 2020. The well-known Chinese fruit company Joy Wing Mau Corporation Limited has the honor of leading this list.
The Best Managed Company (hereafter referred to as “BMC”) is a global project of Deloitte which identifies and highlights companies with exceptionally innovative management concepts and outstanding levels of management. Joy Wing Mau obtained an excellent result among numerous global companies with well-earned reputations for the highest level of management. So far, Joy Wing Mau is the first Chinese fruit company to obtain this honor as China’s BMC.
Joy Wing Mau Corporation Limited is the first Chinese fruit company to obtain this honor as China’s BMC.
A company with social responsibility is built to last
The outbreak of Covid-19 has presented companies with a challenge to transform operations and survive in this new climate. The main element considered in this year’s BMC selection is the balance between the production of economic value and the creation of social value. More attention is paid to companies’ capacity for systemization, balanced development and resilience.
According to Zhang Jian, the president of Joy Wing Mau, “we always take “social responsibility” into consideration whenever we draft our business strategy, build our organizational capacity, or balance our promise to society with our financial achievements. At critical times, the company should even prioritize social responsibility.”
Joy Wing Mau pays attention to social responsibility in three ways:
- At the most fundamental level, Joy Wing Mau values product safety, labor rights, value creation for customers, an environment in which workers are able to develop themselves, guaranteed maintenance of regular operations, and a reasonable profit for shareholders.
- Within the industry, Joy Wing Mau works hard to disseminate the industry’s value and sense into wider society. The company continues to raise the fruit industry's influence on Chinese society and promotes the feeling of worth and respect for all employees in the industry. Joy Wing Mau actively invests resources in the introduction, research, and development of new product varieties and innovative plantation technologies. The company also encourages the Chinese fruit industry to maintain global connections. Finally, the company also advocates fairer, more transparent, low-cost trade, and encourages a commercial culture in the Chinese fruit industry.
- As for the public good, Joy Wing Mau helps Chinese farmers to alleviate poverty. So far, the company has trained more than 250 thousand farmers and helped more than 1.2 million fruit farmers increase their revenue. In addition, this year Joy Wing Mau went to poverty-stricken areas and purchased more than 10 thousand tons of characteristic fruits from the region. The total value of this purchase exceeded 100 million yuan [14.48 million USD]. The company supplied more than 120 thousand tons of fruit to various places in China during the initial outbreak of Covid-19. The company supplied the highest quality fruit to those medical workers and others on the frontline of the fight against this pandemic. In total, Joy Wing Mau has donated fruits worth 5 million yuan [720 thousand USD] . At the same time, the company also supported fruit sales in the worst-hit areas.
The Joy Wing Mau Corporation Limited invites specialists to educate farmers in impoverished areas
Joy Wing Mau supports medical workers on the frontline and supplies top-quality fruit to doctors, nurses, and other workers
The Joy Wing Mau Corporation Limited
The Joy Wing Mau Corporation Limited was established in 1998. It is a leading company in the Chinese fruit industry which has gathered years of experience over a long period of time. The company provides a platform that links core fruit resources around the globe and provides specialized service in omni-channels. The services are aimed at four major segments of the fruit industry—the introduction of product varieties and support with the plantation, specialized supply chain services, omni-channel distribution, and the research and development of products as well as branding & marketing.
Joy Wing Mau cooperates with companies across the world, including leading companies in the fields of various product varieties. The company introduces the most promising product varieties to the Chinese market and facilitate the scaling of plantation in suitable Chinese production areas. Apart from this, the company has set up booths in all major wholesale markets, provides services to more than 5 thousand retail stores, 10 thousand specialized fruit shops, and e-commerce platforms across China. Joy Wing Mau now distributes over 1000 tons of fresh fruit daily and provides service to more than 10 million Chinese consumers.
Building on this foundation, Joy Wing Mau strengthens the overall structure of global supply chains and builds stable supply chains in over 40 countries and regions including Thailand, Philippines Chile, Peru, New Zealand, Australia, South Africa and Spain. The company enthusiastically invests in the “one belt one road” initiative and has launched fruit industry services in more than 40 countries, including major fruit-producing countries such as Thailand, the Philippines, Chile, Peru, New Zealand, Australia, South Africa, and Spain. The company has significantly strengthened the supply chain network in the Asia-Pacific region and has made further investments in Central Asia, the Mediterranean, and Europe.
Yunnan Honghe (International) Blueberry Model Plantation—one of the projects where the Joy Wing Mau Corporation Limited introduced new product varieties and supported the scaling of plantation