"Almost one hundred chili pepper varieties will be in production in the summer months, even a variety with a hot name indeed: the Viagra of Chile," explained Marco Pacifico a few days before Fruit Logistica in Berlin, where Evergreen Europe will present a new promising project.
"We started from the idea of promoting the production of various fresh chili pepper species using only Italian products, as we are the ones producing these varieties directly. We will have Italian varieties as well as others from South America, Asia, Australia and Africa."
Chili peppers in the various degrees of spiciness
"Some varieties such as Jalapeno, Habanero (chocolate, yellow, red, white and orange) and Naga Morich are already well known, while others are unknown to most. We even have super-hot products such as Carolina Reaper, Trinidad Scorpion and Fatalii, which must be used taking the necessary precautions. Production in our area will occur between late May and December both in open fields and greenhouses. In the winter months, production will instead move for obvious climatic reasons to Puglia, Calabria and Sicily."
Above: useful advice for preparation. Below: instructions on dosage.
Instructions for use
"The products will be commercialized in eco-friendly packaging solutions made of recyclable cardboard and Clarifoil® cellulose film. The packaging can be disposed of in the paper basket and weighs between 60 and 100 grams."
"The products will be diversified into three categories to help consumers: mild, medium and hot. On one side, the packaging will include ideas and recipes while, on the other , it will report the recommended dosage for those trying fresh chili peppers for the first time."
Although hotness is measured by the Scoville scale, it is always subjective. This is why Evergreen Europe will provide as much information as possible to consumers.
"Packages measure 10x7x6 cm and will be sold in a convenient display box (see side photo) that showcases the content. Each box contains 6 packets of various types, so as to guarantee shops the maximum sales rotation."
"Commercialization will start next spring. For further information, come and meet us in Berlin in Hall 4.2 - Stand A08".