The European Art of Taste to encourage European fruit and veg in China, Japan, and Hong Kong

Cirio tomatoes was recently featured in a media presentation held in Shanghai as part of The European Art of Taste: Italian Fruit & Veg Masterpieces Project, coordinated by CSO Italy. Cirio Passata was used to prepare spaghetti Bolognese, as well as a fish-based main dish.

Cirio 100% Italian tomato has confirmed its role as an ambassador for Made in Italy produce in China, where the focus and interest of consumers towards the Mediterranean diet is continuing to grow.

Cirio has a range of products made using ingredients grown in Italy, carefully selected and processed within 24 hours of being harvested from the field.

Cirio Passata is a Tomato Puree with a genuine and delicate taste that is both distinctive and unmistakably authentic. Rich, thick and packed with Cirio's tomatoes, its texture is inviting and enriches flavors to bring the homemade taste of Italy to your home.

The event in Shanghai was also the opportunity to present Cirio Passata's Brik packaging, created using the new Tetra Recart® line which as well as having low environmental impact, guarantees product safety and preservation conditions. The official recognition afforded by the Italian Federation of Chefs (FIC) to Cirio tomatoes is now clearly displayed on product labels.

Cirio is one of the partners of The European Art of Taste: Italian Fruit & Veg Masterpieces, the CSO Italy's project, funded by the European Union, with the objective of promote the extreme quality of European and Italian Fruit & Veg for the next three years in China, Japan and Hong Kong.

For more information: 
European Art of Taste
Tel: +39 334 3139 959
Email: f.pattacini@rpcircuiti.it 
www.europeanartoftaste.com


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