Starting Nov. 21st fresh Infarm produce will be available to Danish consumers for the first time at Copenhagen’s Irma Østerport (Oslo Pl. 2, 2100 København, Denmark). Local shoppers (and perhaps even local chefs) will be able to choose from a selection of living Italian Basil, Greek Basil, Parsley and Coriander Confetti, grown and harvested right in store.
This is the beginning of a new partnership between Infarm and the Danish retailer Irma. Infarm is planning to bring their fresh produce to more Irma locations across Sjælland in the next few months.
Infarm also recently struck a deal with supermarket chain Kroger do put similar cultivations inside their Seattle-area stores.
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