Pacific Trellis Fruit®, the California-based produce company, has debuted its newest product shadehouse grown Dulcinea® Brand PureHeart® Seedless Watermelon that never make contact with soil.
Pacific Trellis Fruit®, in conjunction with its long-time grower/partner Agroexport de Sonora, is currently testing a new methodology that involves growing their Dulcinea® Brand PureHeart® Seedless Watermelons on vertical poles inside shadehouses instead of in the soil, which is the traditional way of growing watermelons.
Not only does using poles allow for 30% higher yields than traditional grown watermelons, the shadehouse, which consists of a shade cloth, helps improve their appearance and quality by protecting the watermelons from the harsh effects of the sun, extreme wind and insects.
“By growing our PureHeart® Seedless Watermelons vertically on poles in shadehouses we are able to protect them from certain elements which results in higher yields and better quality,” said Josh Leichter, General Manager for Pacific Trellis Fruit. “This growing methodology also has a positive impact on the environment since it requires less water and land to grow the watermelons vertically.”
Growing watermelons in shadehouses also allows for an increase in year-round availability. During hot summers, the shadehouse helps to shield the watermelons and increase their chances of becoming healthy melons. In the winter/colder months, the shadehouse helps to trap warm air in allowing the melons to keep thriving.
Vertically, shadehouse grown Dulcinea® Brand PureHeart® Seedless Watermelons are currently on the market in limited quantities.
For more information: 
Corrie Hutchens
Dulcinea
Email: chutchens@dulcinea.com
www.dulcinea.com