Mucci Farms has announced that they have been awarded the top prize for Best Sustainable Packaging at the PMA’s Fresh Summit Conference and Expo for Simple Snack, a plastic-free, backyard compostable series of packaging. “To win this category in particular is exciting because sustainability is by far the top of mind subject in the food industry today,” says Emily Murracas, Director of Marketing. “We’ve been recognized in the industry for flavour and innovation over the years, so we are ecstatic to be able to package those award winning products in a package that helps to address a global concern. It’s also very special to win in a competitive category that included submissions from packaging suppliers and fellow marketers.”
The package is composed of a tray made from agricultural waste and the lidding film is made of sugar-cane and wood fibers using a process that emphasizes social and environmental responsibility, the company said. “Consumer feedback over the last several months has been almost exclusively focused on the reduction of plastic, so we feel like we’ve addressed that concern by coming up with a truly plastic free package,” said Fernanda Albuquerque, Packaging Development Manager. “We also saw the value of being able to add key messaging to the tray which gave our designers a larger canvas for branding, information and education.”
Mucci Farms also sponsored the annual Center for Growing Talent 5k race, which the company says fits with their objectives to be a health and wellness conscious brand. Race participants were served refreshing smoothies made with SmucciesTM Sweet Strawberries. Additionally, the company had a sampling station at the show entrance where attendees could take home a sample of their very own Simple Snack package.
On the show floor, the Mucci Farms team welcomed buyers and attendees to their world of colours that included their entire lineup of offerings including their newest item, Zingers shishito peppers and the highly sought after CuteCumber Poppers. Chefs were on hand also, putting together a variety of samples.
The Fresh Summit Conference & Expo took place from October 18-20 in Anaheim, California.