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Packaged salad producer expands Midwest distribution

BrightFarms has partnered with Crosset Company to distribute its products into over 100 new independent retailers in the Midwest, a majority of which are based in Ohio. BrightFarms’ newest greenhouse in Wilmington, Ohio will supply the new retailers with the company’s core portfolio of baby greens.

In Ohio, BrightFarms will be on shelves in Dorothy Lane Market (Dayton), Walt Churchills Market (Northwest Ohio), and Krieger’s Health Foods Market (Cleveland). Distribution into Jungle Jim’s International Market (Cincinnati) began earlier this year.

BrightFarms’ company Founder & President Paul Lightfoot highlighted independent retailers in Ohio as a key opportunity. “As we’ve expanded across the country, we’ve been energized by the growth potential of working with the independent market, which serves a large demographic of consumers that care about transparency in food,” said Lightfoot. “Our partnership with Crosset has been instrumental in gaining access to this valuable market.”

“Helping our independent retail customers differentiate their stores, delight their shoppers and grow their business by providing access to the latest fresh produce innovations, particularly locally grown and organic, is our core value proposition,” said Greg Kurkjian, Crosset Company Vice President/General Manager. “Our long-standing relationships with the with customers in our service area, coupled with our supply chain, logistics, and merchandising solutions, align perfectly with BrightFarms’ growth initiative. We are thrilled to partner with them and look forward to contributing to their continued growth and success.”

Steve Platt, BrightFarms CEO, also weighed in: “Our success with independent retailers comes as no surprise. Research shows that nearly all shoppers want local, pesticide-free produce.” said Platt. “Our mission at BrightFarms is to provide more access to the freshest, most responsibly grown local produce – whether it’s at a large national retailer or a small, family owned store.”

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