Mexichem reached the next milestone in its human-centered transformation, unveiling its new corporate name, Orbia, and its commitment to purpose: to advance life around the world. Alongside the new purpose-driven approach, Orbia introduces an innovative new logo concept, the ImpactMark. This reflects a year-long process to transform the company into a future-fit, human-centered organization, while elevating the work its five global business groups are doing to address the challenges that define how people live and thrive today and in the future. Orbia will be traded on the Mexican stock exchange as ORBIA.
Chemicals, mining, and manufacturing will continue to be important parts of Orbia’s overall business, but the name change reflects a broader, more inclusive expression of the company’s global impact.
Orbia is also creating the ImpactMark - an ever-changing measure of the company’s adherence to long-term financial health, environmental sustainability, and social progress. Plotted on a circular grid, the ImpactMark measures progress against six factors related to people, planet, and profit. It will be updated each year to reflect the latest data, demonstrating progress toward the company’s ambitious goals over time.
“Orbia is taking a long-term approach to expressing the growth of our company against our impact on people, planet, and profit,” said Daniel Martínez-Valle, CEO of Orbia. “Our strategy focuses on organic growth, driven by a strong customer focus, and maximizing ROIC. We believe that as we continue to evolve our company, we will create incredible value for our investors, our customers and the communities around us while inspiring others to do the same.”
This transition, which incorporates a new name, website, visual brand, and dynamic ImpactMark in lieu of a static logo is effective immediately and will be implemented across the company’s products and services throughout the 2019 calendar year. Among select business groups, certain commercial brands will be updating as well.
For more information:
Orbia
www.orbia.com