The data received on the new initiative "1000 Good Reasons" is clear: With informative, creative, colorful, beautiful and target group-oriented ideas and eye-catching campaigns, consumers are becoming increasingly enthusiastic about fruit and vegetables.

Following the example of "Flowers - 1000 Good Reasons", new sister initiative "Fruits & Vegetables - 1000 Good Reasons" appeals to young consumers in particular - sometimes funny, sometimes provocative, but always entertaining and informative.

The initiative specifically targets trendy themes and presents local and international fruit and vegetable varieties in a new scene. Have you ever tasted tomato salad with mango and basil? Or how about a beet and blueberry combination? With exciting campaigns and targeted social media work shows "Fruits & Vegetables - 1000 good reasons", which is everything in domestic products.

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"Here, with creative recipes, product information and unusual taste experiments - and through the intelligent link with our flower and plant communities - we were able to delight 50,000 Facebook fans with delicious fresh fruit and vegetables in the first seven months," says Armin Rehberg, CEO of Landgard eG.

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