Efficiency is part of every decision at EFC Farm. For example, they choose to grow basil because it is a fast-growing crop that does not take up much space and is prone to few diseases. They harvest it before flowering, so the plant's lighting needs do not change. Unlike a lot of other hydroponic farms, the basil is grown in soil and sold as a mini plant. There is minimal processing needed post-harvest. They also pick fast-growing fish species that do not need a lot of fuss, like tilapia, which take around seven months to reach maturity. Lastly, a small, expert team runs the day-to-day operations.