A London brewery will grow its own crop of strawberries via an innovative on-site vertical farm to maximise how it uses its "premium" city location.
Camden Town Brewery has partnered with Rootlabs, which builds urban farms, to launch the UK's first brewery-based vertical farm at its Enfield site.
The sustainable farming method - which sees the strawberries grown in columns - will help the north London brewery produce seasonal crops to add to its popular selection of lagers.
First up, the brewhouse is trialing a crop of 200 strawberry plants, which will eventually be added to its seasonal beer Strawberry Hells Forever.
The lager is currently brewed using strawberries from the local area in Enfield.
Jasper Cuppaidge, founder and chief executive of Camden Town Brewery, told the Standard the move was part of a continued drive to be a sustainable business.
"We're going to learn how we can make the future of brewing more sustainable, by sustainably growing our own strawberries," he explained.
"Enfield as a site is totally carbon neutral so this made sense, to use ingredients that we create on site."