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The Challenge of Change

On 11, 12 and 13 June, the GreenTech will take place in RAI Amsterdam: the international horticultural exhibition with all horticulture market leaders and experts under one roof. This year Priva will welcome guests in their stands in hall 8: Priva Corporate (08.128), Priva Product & Partner Pavilion (08.133) and at the Vertical Farming Pavilion (08.561 & 08.563), where they will discuss the changes in horticulture and the challenges that we face.

Internet of Things, robotics and digital services. New techniques follow each other at a rapid pace and the world around us is constantly changing. We can't imagine what our world will look like in 20 years' time. Technological developments offer opportunities and possibilities to support entrepreneurs in new ways in the cultivation of crops or the optimization of business processes. But there are also challenges.

Priva is looking for answers to the questions: How can these new techniques be integrated into the existing processes at a horticultural company? How can investments already made be upgraded to the wishes of tomorrow? How can horticulture connect with urban development, to create circular energy systems and sustainable living environments? The development of horticulture has a long history, so the industry can’t simply act like a startup company. This is ‘the challenge of change’.

Priva experts will tell you more about new technologies and services in the field of Internet of Things, robotics and digital services, but also about the fundamental change in the way we work, which plays an important role in this. Visit the company's booth or visit one of their knowledge sessions during GreenTech Amsterdam.

Tuesday, 11 June

  • The challenge of change
  • Meiny Prins > 12:00 - 12:30
  • Trends & Innovations Theatre

New techniques such as Internet of Things, robotics and digital services follow each other at rapid pace. These technological developments offer opportunities and possibilities. But they also come with challenges. How do we deal with this and how do we integrate existing processes, investments and sustainability at the same time? Let’s talk about ‘the challenge of change’.

  • Create your optimal climate, cost-effectively, in any climate zone 
  • Jan Westra > 16:00 - 16:30
  • Climate, Water & Energy Theatre

Ventilation, heating, cooling, CO2 dosing, humidification and dehumidification. With these controls the grower can create the best growing climate for his crop. Multiple installations are required to control this. Each with its own cost function. The challenge for the horticultural entrepreneur today is to create the best growing climate in a cost-effective way, regardless of the climate zone in which he is located. It used to be relatively simple with two sources; a boiler and a cooler. Nowadays, the number of sources is considerably higher: geothermal energy, OCAP, daylight greenhouses, ATES and regeneration. Or perhaps even more advanced, the integration of sustainable urban deltas and indoor growing. In addition to the current needs and the available energy, growers need to anticipate to future demands and price developments. Jan Westra shares his experiences from his travels around the world.

Wednesday, 12 June

  • Startup teams in a corporate environment
  • Teus Jan de Jong > 14:30 – 15:00
  • Trends & Innovations Theatre

They are young, innovative and ambitious. They are focused and pursue a global impact. Startups innovate in their own way. How can an established company with 60 years of experience and an existing product portfolio embrace this way of working? This means a fundamental change in the way we work, both for our own organisation and for our customers. Within Priva, three startup teams are currently working on the development of data services independently of the existing company structures. They test assumptions before they develop and work with customer input. It is an iterative process that requires early adopters for testing. Innovative technologies continuously create opportunities to develop new services, which are valuable in the business operations of customers. In other words, the challenge of change.

Thursday, 13 June

  • Internet of things: smart, adaptive systems through digital twins
  • Alain Noels > 12.00-13.00
  • Trends & Innovations Theatre

Installations that indicate when maintenance is needed, updates that are carried out automatically and systems that optimize themselves. This is all possible by applying new techniques. How? Stephen R. Covey already mentioned it: "all things are created twice". In our technology-driven modern industrial world, virtual representations of installations play an integral role. Digital twins ensure that adjustments to the control technology of installations via the cloud can be implemented real time on the floor. The struggle of many companies is that a lot of manual work is needed to give value to the considerable amount of data that is collected during this process. The advantage of Priva's methodology is that the system becomes more self-conscious and intelligent, thus minimizing the risk of human error.

Source: Priva

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